MYA WATER
MYA Water
Year: 2021
services: Creative director, Beverage design
Client: ATX FOOD CO
Brief
Create a unique and compelling beverage design for "Water from the Top of the World," a premium bottled water sourced from pristine, high-altitude springs. This water promises unparalleled purity and freshness, embodying the essence of nature's highest peaks.
Target Audience
Affluent consumers who prioritize health, wellness, and environmental sustainability. This includes fitness enthusiasts, luxury buyers, and environmentally conscious individuals.
Key Messages:
Purity and Freshness: Emphasize the untouched, natural quality of water sourced from high-altitude springs.
Exclusive and Premium: Position the water as a luxury product, available to those who seek the finest quality.
Sustainability: Highlight the eco-friendly practices involved in sourcing and packaging the water.
