Entergy Arkansas and Texas Electric

2 min read

Entergy Arkansas
and Texas Electric

Year: 2019-23
services: SenIOR DESIGNER, EmAIL, SOCIAL, NEWSLETTER

Overview:

As a designer at CleaResult, I played a pivotal role in collaborating with Entergy Arkansas and Texas Electric to enhance their brand awareness through impactful marketing materials. The project focused on aligning these materials with the strategic goals of the energy companies, aiming to increase customer engagement and promote energy efficiency initiatives.

Objectives

  1. Brand Alignment: Ensure all design assets resonate with Entergy's brand identity and messaging strategies.

  2. Audience Engagement: Develop visually engaging materials that attract and inform both residential and commercial customers.

  3. Promotional Effectiveness: Create impactful campaigns that effectively communicate key benefits and services offered by Entergy.

Responsibilities

  1. Collaboration: Work closely with project managers and the program team, meeting weekly to discuss project milestones and deliverables.

  2. Design Development: Produce a variety of marketing collateral including email campaigns, data sheets, fact sheets, POP displays, and social media graphics.

  3. Visual Impact: Emphasize visual storytelling to convey complex energy concepts and benefits in an accessible manner.

Newsletter

Email Newsletter. Special promotional campaign designed to celebrate Halloween, featuring themed content and promotions that were highlighted in many meetings for their creative approach and impact.